The MSK’s utility lies in its mobility—each day the franchisee can product1set up shop in anticipation of high traffic areas. Unlike our competitors who must set up shop within reach of power outlets, the MSK franchisee is free to roam. Our flagship MSK opens daily in the middle of Nyabugogo market in Kigali, bringing its services directly to customers in the high traffic areas, rather than depending on the customers to come to the edge of the action.
This mobility also allows ARED to provide a vital energy source in rural areas that lack dependable electricity, if they have any at all. While 45% of households in Rwanda own at least one mobile phone, only 16% of households are connected to the electrical grid. ARED plans to bridge that gap by recruiting franchisees in small villages and remote areas.